Getting clients past paralysis by analysis

How many times have you had a potential sale end up in the twilight zone, where your clients will ask endless questions, and request wave upon wave of illustrations and scenarios? It happens way too often, I am sure.


Some of this analysis is legitimate. There are people who are extremely analytical, and require a lot of information to make a purchasing decision. They need to compare and contrast a number of options. However, at some point this analysis reaches a point of no return. What can you do to help them pull themselves out of this rut of indecisiveness?


In times like this, I like to remind people that I have a business to run. I have many people working for me. Whether they are employed by my firm, or by my GA or MGA, is irrelevant. The point is that their time is worth money, and I can’t take unfair advantage of that time. I owe them business. We sales people can get so caught up in doing everything possible to get a sale, that we forget that our support people at the wholesale level also have a business to run. We can’t constantly place high demands on their resources without delivering the goods.


To drive this point home to my client, I say something like this:


“At this point, Mr. Client, I’ve asked my general agency to work overtime on providing you with all the information you requested. I can’t ask them to allocate any more time and resources until they know where they stand with regards to getting compensated for all their effort. With this last round of consultation, I need to ask you to move forward with submitting an application. If you are not ready, that is fine; we will just put our support on hold until you feel comfortable making a decision.”


In an optimum situation, my client gets it and agrees to buy a policy. In the worst case, they still can’t make a decision – but I am ahead of the game anyway, because I haven’t allocated any more of my time, or my wholesaler’s time, on a case that is going nowhere.

This week’s seminar will take place on Thursday, April 19th, 4:00 p.m. to 4:30 p.m. EST.A sales seminar with Joe Cocanour, Director of Agency Services for Crump InsureNOW direct. 

Joe will be discussing “InsureNOW Services – Sell More, Do Less”.  Join us to hear more about generating significant income by utilitizing InsureNOW services.

Dial in number:  515-739-1245

Access Code:  240970

At the scheduled date and time of the meeting, dial in to the conference line. When prompted, enter the access code followed by hash (#).

Come join our LinkedIn group!

“How to make your strategic insurance partnership hum with activity!”

This group is for brokers and advisers who have formed a strategic partnership with the Office of Steven H Kobrin, LUTCF/The Hardersen Group/Crump. It is also for financial professionals who want to learn more and potentially join us.

Strategic partnerships among sales people, general agents, and wholesalers are the wave of the future in our industry. Together we can bring the best products and services to more insurance consumers than ever before. This group will provide you with ideas and insights on how to do that. 

Simply click this link to join the group!
If you are a Linkedin member, just click the link and login.  If you are not a Linkedin member, you can join after clicking the link.